THE SB CHRONICLES

For 30+ days (and nights) at the Nike Skateboarding warehouse we hand-built an elaborate living machine whose job was to reveal the names of the skateboarders in Nike's new movie, The SB Chronicles.

Personal qualities and tendencies of the athletes themselves shaped each section of this perpetual machine. Chet Childress, who has woken up in a sleeping bag on countless mornings got a campsite built in his honor. Youness Amrani was on the billiards table and master of destruction (Skateboarder of the Year) Grant Taylor got a fiery demolition zone for his title reveal.

The titles made way for what ended up being the 2011 Transworld Skateboarding - Video of the Year.

Jon and David colaborated on both the cinematograhy and directing. 

PLAY
SB CHRONICLES
Client
Nike Skateboarding
Director
Jon Humphries & David Emmite